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White Label ATM Initiative
To aid financial inclusion and drive ATM penetration in the country the Reserve Bank of India has permitted the launch of White Labelled ATMs (WLAs) i.e private non-bank companies to set up, own and operate their own brand of ATMs in the country.
Tata Communications Payment Solutions Limited (TCPSL) is the first company authorized by RBI to open White Label ATMs in the country. TCPSL became the preferred choice for RBI to introduce White Label ATMs given its leadership, credibility and track record in deploying and managing ~ 15,000 ATMs (as on Oct’18) ATMs including Brown Label & White Label ATMs in India as on Mar’15, backed by the heritage of the group it belongs to. TCPSL’s first White Labelled ATM was launched under the brand name 'Indicash' on 27th June 2013 in Chandrapada, a village located in Vasai-Virar, Maharashtra. The launch of Indicash ('India' and 'cash'), marks a milestone for the country and ushers in a new era of ATM accessibility for the masses across cities, towns and villages. Backed by the ~ $150+ billion Tata brand (as on Mar 2018), Tata brand reckoned for introducing distinctive innovations, India’s first network of White Label ATMs is aimed at empowering millions of Indians with the convenience to access their own money with ease.
TCPSL will be deploying 15,000 Indicash ATMs in a record time of three years. The company has already rolled out ~ 8200 ATMs as on Oct’18 (with plan to add 150-200 every month going forward). TCPSL is the market leader in the
White Label ATMs
industry in India, with ~ 52% Market Share in WLA count
About the company
Our White Label ATM initiative
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