Brand Indicash Philosophy

Indicash- Dost Har Mod Par

'Indicash' is symbolic of 2 words 'India' and 'Cash'. It reinforces the role 'Indicash' ATMs would play in the country i.e. drive financial accessibility for the masses across cities, towns and villages in the country and at the same time provide them with a delightful experience. Indicash ATMs aims to empower millions of Indians to access their own money with ease.

True to its tag line – Dost Har Mod Par, the brand aims to be the 'Friend in Need' for everyone. The brand philosophy is to be the 'Dost (friend)' who is there for you when you need him the most. Indicash aims to achieve this by being conveniently located at main locations right from cities to small towns and villages of the country to provide the convenience of accessing their own money with ease backed with a safe and user friendly service experience.

Functionally, it signals:

  • Ubiquity- An ATM at every corner
  • A reliable, long term friend
  • Convenience
  • 24*7/ 365 days a year
  • An easy and accessible experience