Tata Communications Payment Solutions Limited (TCPSL),
a wholly-owned subsidiary of Tata Communications Limited, today inaugurates Indicash
ATMs in Mysore, simultaneously launching more than five ATMs across the city of
Mysore. TCPSL’s first white-label ATM was launched in Chandrapada village, Thane
District, Maharashtra on the 27th of June 2013. This is in keeping with the Reserve
Bank of India’s (RBI) vision to accelerate growth and improve ATM penetration across
the country.
TCPSL plans to deploy a minimum of 1,000 Indicash
ATMs in Karnataka, a region which plays a vital role in the company’s rollout plans
of 15,000 Indicash ATMs across India over the next three years. TCPSL’s aim
of enabling financial empowerment to users across India will see a strong focus
on regions like Karnataka to empower tier 2 and tier 3 towns. In phase one (to be
complete by the end of September 2013), TCPSL will be rolling out 150 Indicash ATMs
in the state of Karnataka covering districts such as Bengaluru, Mysore, Hubli-Dharwar
and the North Karnataka Belgaum region.
Mr. Sanjeev Patel, CEO, Tata Communications Payment
Solutions Limited says, “Indicash network marked its foray in the state of Karnataka
last month with its inauguration in Bengaluru. We are glad to bring the network
to Mysore today. The district of Mysore being a prominent educational, industrial
and tourist hub is a key market for us to drive ATM accessibility. Our endeavour
is to make ATM services available across urban as well as semi-urban and rural locations
which have had negligible or minimal banking infrastructure. Indicash ATMs have
been designed to provide a user-friendly and intuitive consumer interface that will
simplify the banking experience for the end user.”
The Indicash ATM was designed on the back of in-depth
consumer research conducted by TCPSL across the country. It analysed the main concerns
around the use of ATMs and found these primarily to be issues like short dispensation
of cash, complex user interfaces, the swallowing of ATM cards by the machines and
privacy/security issues - especially in tier 3 cities and rural locations.
All Indicash ATMs have been designed to guard against
these situations, making banking safer, more reliable and stress-free. Key features
include: dip machines that ensure cards are not swallowed by the machine; a simple,
intuitive interface with multi-lingual messaging; and privacy screen filters, key
pad shields and electronic surveillance to enable secure transactions. For Mysore
and the rest of the state, these ATMs have been customised with menu instructions
in Kannada.
Along with regular cash and non-cash services such
as cash withdrawals, balance enquiries, mini-statements and PIN changes, in the
second phase of its roll-out, the Indicash ATMs plans to offer value-added and utility
services to customers with offers and third party promotions. As per RBI regulations
for use of ‘other bank ATMs’, Indicash ATMs will accept all domestic debit cards
with the first five transactions per month being free.