Tata Communications Payment Solutions Limited (TCPSL),
a wholly-owned subsidiary of Tata Communications Limited, today launched the
Indicash™ ATM network in Asansol, West
Bengal. Two Indicash ATMs were inaugurated in Asansol by Mr. Tapas Banerjee,
the Mayor of Asansol Municipal Corporation, and Mr. Rakesh Sinha, the Chief Managing
Director of Eastern Coalfields Ltd. By March 2013, TCPSL plans to launch 15
IndicashTM ATMs in Bardhaman District.
TCPSL’s first white-label ATM was launched in Chandrapada
village, Thane District, Maharashtra on June 27th 2013. The company has grown its
network to over 400 ATMs across eight states in India. This is in keeping
with the Reserve Bank of India’s (RBI) vision to accelerate growth and improve ATM
penetration across the country.
Over the next three years, TCPSL intends to deploy
a minimum of 1,000 IndicashTM ATMs in West Bengal, a
region which plays a vital role in the company’s plans to roll-out 15,000 Indicash
ATMs across India. TCPSL’s aim of enabling financial empowerment to users across
India will see a strong focus on tier 3 to tier 6 towns in West Bengal. The state
of West Bengal has very low ATM density at 64 ATMs / Million as compared to the
national average of 94 ATMs / Million. In phase one, TCPSL will be rolling out 150
Indicash ATMs in West Bengal across eight districts, namely Kolkata, Bardhaman,
Birbhum, 24 Parganas, Hooghly, Jalpaiguri, Siliguri and Howrah.
Sanjeev Patel, CEO, Tata Communications Payment
Solutions Limited, says, “The inauguration of the IndicashTM
ATM network in Asansol today marks our foray into the second largest city of West
Bengal, after Kolkata. Given the city’s economy and the significant presence of
diverse enterprises, easy banking becomes an imperative for continued economic growth.
Our endeavour is to make ATM services available across India, with a focus on places
which have had negligible or minimal banking infrastructure.”
The IndicashTM ATM was
designed on the back of in-depth consumer research conducted by TCPSL across the
country. The research analysed the main concerns surrounding the use of ATMs
and found these to be primarily: the short dispensation of cash; difficult
user interfaces; ATM cards being swallowed by the machine;
and privacy/security issues - especially in Tier 3 and rural locations.
All IndicashTM ATMs
have been designed to guard against these situations, making banking in India safer, more reliable and stress-free. Key features include:
dip machines that ensure cards are not swallowed by the
machine; an interface designed to be intuitive and
simple, with multi-lingual messaging; and privacy screen
filters, key pad shields and electronic surveillance to enable secure transactions.
For West Bengal, these ATMs have been customised with menu instructions in Bengali.
Along with the regular services, the second phase
of the IndicashTM network roll-out will see value-added
and utility services being offered
to the customers. As per RBI regulations for use of ‘other bank ATMs', Indicash™
ATMs will accept all domestic debit cards and the
first five transactions per month will be free.