Tata Communications Payment Solutions Limited (TCPSL),
a wholly-owned subsidiary of Tata Communications Limited and the largest white label
ATM service provider in the country, crossed the 1500 IndicashTM
ATM milestone in the two states of Andhra Pradesh and Telangana. The 1500th
IndicashTM ATM has been deployed at APSRTC, Piduguralla
City Mandal in Guntur district of Andhra Pradesh. This achievement reinforces TCPSL’s
commitment to spearhead financial inclusion in the country through its strong focus
of driving ATM usage in the untapped and underpenetrated semi-urban and rural geographies.
Part of the $108.8 billion Tata group, IndicashTM
ATM aims at empowering Indians with the convenience of accessing their own money
with ease across cities, towns and villages. The company is rapidly expanding its
ATM network and has deployed a robust network of over 8500 IndicashTM
ATMs across 20 states, 4500 towns and villages in just three years of its operations
and is on track to achieving its commitment of deploying 15,000 ATMs over the next
The states of Andhra Pradesh and Telengana form
an integral part of the company’s deployment strategy with over 1500 IndicashTM
ATMs spearheading ATM accessibility across 830 towns and villages in 23 districts.
It has an extensive network in districts like Hyderabad, Mahbubnagar, Nizamabad,
Visakhapatnam, Vizianagaram, Adilabad, Guntur, Medak, Nalagonda, Rangareddy, Warangal,
Krishna, East Godavari, West Godavari, Khammam, Chitoor and more. The IndicashTM
ATM network is also challenging the rural conundrum of the underpenetrated ATM market.
Unlike bank ATMs, IndicashTM ATM has a strong focus
in driving ATM usage in hitherto underserved rural geogprahies. Of the 1500 ATMs
deployed in the two states, 65% of these ATMs are set up in Tier 3 to 6 markets.
Sanjeev Patel, CEO, Tata Communications
Payment Solutions Limited, says, “IndicashTM
ATM is proud to be a major contributor to the ATM growth in the country. Our rapid
ATM deployment reinforces our committment to actualise the Reserve Bank of India’s(RBI)
vision of achieving financial inclusion by playing a pioneering role in expanding
the ATM footprint. In less than three years, the network has crossed the 1000th
IndicashTM ATM milestone in Maharashtra, reinforcing
the fact that that the state is integral to our deployment and growth strategy.
We are delighted to empower the masses in the state by providing neighbourbood ATM
services especially in under served semi-urban and rural locations.”.
IndicashTM ATM is also extending its expansive network
benefit to the banks by offering an innovative plug and play ATM deployment model
to enable them to rapidly increase their ATM networks, at a cost as low as 25% of
the cost of any other deployment model. The cost advantage is in addition to the
various other advantages such as flexibility to choose locations, instant brand
reach, minimal operational hassles and zero capex outflow. The IndicashTM ATM network
is already being leveraged under this model significantly by banks across India,
such Federal Bank, DBS, Solapur Janata Sahakari Bank and more.
IndicashTM ATM network is also extending its expansion
benefit to advertisers. With Tier 3 to 6 locations turning into the latest hot spots
for companies across sectors for growth, brands across categories are increasingly
using the IndicashTM ATM network as an effective brand engagement medium to tap
customers in these high growth markets.
IndicashTM ATMs offer
a host of cash and non-cash services such as cash withdrawals, balance enquiries,
mini-statements, PIN change and VAS services like card-to-card transfer, cheque
book request and bank statement request. It has recently enabled its ATM network
to offer users the benefit of linking their Aadhaar account to their bank accounts
and mobile banking registrations. It accepts all domestic debit cards with the first
five or three transactions per month being free, depending on the location, in line
with RBI regulations for use of ‘other bank’ ATMs.