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About Indicash
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Brand Indicash
Brand philosophy
Brand color
Your friend in need
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Brand Indicash Philosophy
Indicash- Dost Har Mod Par
'Indicash' is symbolic of 2 words 'India' and 'Cash'. It reinforces the role 'Indicash' ATMs would play in the country i.e. drive financial accessibility for the masses across cities, towns and villages in the country and at the same time provide them with a delightful experience.
Indicash ATMs
aims to empower millions of Indians to access their own money with ease.
True to its tag line – Dost Har Mod Par, the brand aims to be the 'Friend in Need' for everyone. The brand philosophy is to be the 'Dost (friend)' who is there for you when you need him the most. Indicash aims to achieve this by being conveniently located at main locations right from cities to small towns and villages of the country to provide the convenience of accessing their own money with ease backed with a safe and user friendly service experience.
Functionally, it signals:
Ubiquity- An ATM at every corner
A reliable, long term friend
Convenience
24*7/ 365 days a year
An easy and accessible experience
Brand Indicash
Brand philosophy
Brand color
Your friend in need