Brand Indicash Color

The Indicash logo is an amalgamation of three distinct colours signifying distinct values but existing together harmoniously to create a strong visual identity.
  • Ochre

    is the primary colour: It depicts growth and the ambitions of the brand to be the ATMs of choice for users nationwide.

  • Blue

    is a reference to the heritage of the brand. A part of the Indian national flag and the colour for brand Tata, it suggests a continuation and adherence to their established values.

  • Magenta

    is a vibrant and youthful colour. Much like our brand. It’s a peek into our effervescent vibrancy and ever optimistic spirit.
The three colors re-inforce the warm and friendly persona of the brand in line with the brand philosophy – Dost Har Mod Par